Now that you know the general rules with sending out email newsletters, we can move on to the actual content of your newsletters. So what do prospective clients want to read when they receive an email from you? Here are a few ideas of what to include in an email newsletter:
Ideas for Content in real estate newsletters:
- Interest rates and their current trends
- Mortgage and appraisal information
- Buying and selling tips
- Tax information such as home buyer tax credit
- Changes in real estate laws
- Market report on neighborhood and area sales
Remember to create content that has real value for your readers. They don’t want to hear about you, they want to hear about things that can help them in the future. Offer something free to your readers, such as free property evaluation or something that may be of value to them. There are services that can provide content for you, but you’ll have to pay for those. This may be the way to go if you are too busy to write the newsletters yourself.
A great resource for those of you that are members of National Association of Realtors is “HouseLogic”. Houselogic (at www.houselogic.com) provides free, up-to-date content that is meant to be used in your marketing efforts with clients. The only catch is that you must be a member of NAR.
Now that you know what content to send in your newsletter, who do you send it to? The most important rule is this: only send to those that have agreed to receive emails from you. It may be tempting to buy a list of emails or get the email addresses from someone else. If you do this, you will be at risk of being marked as a spammer by internet service providers (ISPs). That is the last thing you want for your business.
Send your newsletters to any past clients, close friends, or business contacts. Another way to build a list is to create an opt-in form on your website where clients can subscribe to your newsletter updates.
Feel free to share any ideas you think have been helpful in your newsletters.
